The inner workings of a high functioning girl
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The influx of late diagnosis’ in woman with ADHD is overwhelming the NHS
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Girls show signs of ADHD in school but the symptoms are overlooked due to their differences in boys with adhd that are predominant represented of this learning disability.
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Make girls aware of the overlooked ADHD symptoms of everyday life to prevent late life regret and negative experiences evoked by late diagnosis in later life in a way that doesn’t feel like your everyday educational video
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Animated advert depicting overlooked symptoms of ADHD in girls everyday life at school to evoke curiosity about seeking a diagnosis in girls that feel seen by the advert
Done in a format that adheres would actually watch and find dopamine enhancing
Strategy brief I wrote based on research I did through focus groups, online forms and secondary research
Initial sketches, scamps and storyboards
Initial character designs and facial expressions
