Take Allevia, before you need Allevia
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Allergy brands don’t stand out and are dull
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Hay fever stories are hilarious for bystanders but tragic for the victim
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Allevia has the opportunity to create a community and world based around its products saving people from everyday mishaps, creating a form of entertainment that consumers can be a part of.
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Allevia presents is a series of shorts created around stories sent in to alleviate.
the concept:
Victims of allergies send in voice notes about regrettable stories where not taking Allevia has ruined a should have been good situation. they then get added to Alluvia’s social media accounts and adapted to posters.
I then designed some characters inspired by memes and sighting of questionable outfits to prevent the spread of covid during the 2020 pandemic.
Initial idea scamps
Initial thoughts were that some people do ridiculous things to prevent allergies instead of just taking tablets.
The feedback given was that the humorous character stood out and suggested going more ridiculous with the outfits.
