Dacia springs

Get parents of 17 year olds to buy a Dacia Spring as their child’s first car.

Parents have conflicting feelings when their kids start to drive.

Show the safety and practicality of the car metaphorically through its similarity with a safety harness backpack for kids. Showing that the parent still has some control whilst allowing their teenager to gain a sense of freedom.

Scamps below of a light humoured piece of mind for parents