Havas 2030
A specular fiction on the ad agency Havas and how technology will be implemented into employee wellbeing in the future. This project sparks a debate on how involved a company and its hr department can be before crossing the line from healthy monitoring to invasion of privacy.
Our collaborative project was chosen to be presented at Havas to a potential client pitch.
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As a team, we were given the brief to create a speculative fiction on what the ad agency Havas would look like in 2023 for either clients or talent (employees).
My team chose talent.
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After researching the core values of Havas, we chose to focus on their wellness initiatives and how they improve talent wellbeing in the office.
To explore how this would look in the future, we looked at the integration of wellbeing and smart buildings.
Strategic planner: Isabella Kritsali
Copywriter: Sarah Marbaix
Art director and animator: Rebecca Hanney